Real cases

LONG TERM STRATEGIC PLAN

SME

Including rebranding, innovation management using the Agile project management method, implementation of new technological architectures, launching of new products and services, business unit profitability, risk analysis and international expansion. Presentations to CEOs and partners. Income growth target of 350% over 5 years.

INTERNATIONAL DIGITAL TRANSFORMATION

SME

Sales Force, Marketing Cloud, new website, new email and newsletter systems, digital event platform, SEO, webinar and teleworking integration, active social media management and cloud security. Team training.

STRATEGIC MARKETING PLAN

MULTINATIONAL IN EUROPE

Marketing process digitalisation and automation, content management plan by customer, product and sales per country. Creation of a “Data Analytics” team comprising members from areas such as technology, telecommunications and data engineering. Marketing budget optimisation: savings of Euros 6 million and an 8% increase in income over 1 year.

DIGITAL MARKETING AND COMMUNICATION PLAN  

AMERICAN MULTINATIONAL IN SPAIN

Creation of the “customer journey” to define the web architecture and “call to action” at every stage of the digital sales process. Download speed optimisation. SEO, SEM and programmatic marketing plan. Active social media management. Redefinition of customer segmentation according to data obtained.

NEW WEBSITE: ARCHITECTURE AND DESIGN  

SME IN SPAIN

Inclusion of blog section, contact forms, inbound marketing with email facilities, newsletters and social media features. Optimised multi-device download speed. Management of results using Google Analytics and other tools and proposals for improvement based on KPI analysis.

DATA ANALYSIS AND IMPLEMENTATION OF DIGITAL ECOSYSTEM

SME IN TWO COUNTRIES

CRM selection (HubSpot) integrated with new email marketing tool (Mailchimp) and new website (architecture and design). Management and processing of historical database in new CRM, creation of procedural handbook, team training and technological maintenance.

MANAGEMENT OF EVENT PLANNING, ROADSHOWS AND WEBMINARS

MULTINATIONAL CORPORATION IN SPAIN

Analysis of multinational corporation brand positioning and recommendation of ideal mix of exclusive on-site events for specific clients; roadshows and brand image and new client sponsorship; and webinars for educational purposes. Increase in prospects and leads of 800% over previous year. Digital monitoring of entire process: invitation, confirmation and conversion of prospects into clients.

ANALYSIS OF PRODUCTS & SERVICES (PROFITABILITY, PRICING AND DISCOUNT POLICY)

MULTINATIONAL CORPORATION IN SPAIN

Implementation of analytical accounting to enable analysis of income, direct and indirect cost of products & services and prices & discounts. Proposal of new pricing, margin and discount policy with a direct impact on profits of +18% in one year.

LAUNCH AND MANAGEMENT OF CUSTOMER SATISFACTION PROGRAMME (NET PROMOTER SCORE)

MULTINATIONAL CORPORATION IN EUROPE

Design and explanation to senior management, partner selection, implementation in 16 European countries, continuous training. Average growth in customer satisfaction of +12NPS rating. Subsequent expansion of the programme in Asia and Japan.

SYSTEMATISATION OF DATA AND CREATION OF DASHBOARDS FOR SENIOR MANAGEMENT AND SALES AND MARKETING TEAMS

MULTINATIONAL CORPORATION IN EUROPE

Using CRM (SalesForce), a marketing automation tool (Marketo), web analytics tool (Google Analytics), social media management (Hootsuite) and Business Intelligence tool (Tableau). Decision-making system with different perspectives, targets and purposes for entire commercial area (sales, marketing and product) and senior management. Implementation of client follow-up system using Ipads/Iphones and elimination of paper from commercial process.

SPECIALIST FINANCIAL TRANSLATION (WEBSITES, CLIENT PRESENTATIONS AND QUARTERLY REPORTS)

INTERNATIONAL BANK

Translations by a certified translator. Review and update of client terminology and glossaries for personalisation of texts and content. Layout in various formats and adaptation to client brand book. 85% saving in review time by client staff as a result of high quality of translation work.

DIGITAL TOOL, PROCESSES AND CHANGE MANAGEMENT TRAINING PLAN FOR SENIOR MANAGEMENT AND THEIR TEAMS

SME IN SPAIN

Design and gradual execution of a multiple-phase training plan comprising classroom and online training, workshops, digital seminars, teamwork, simulations and personal coach monitoring.

OUR ADDRESS

C/ Doctor Arce 14
+34 91 761 02 50
28016, Madrid
info@nuvix.es

NUVIX CONSULTING

We are a consulting and digital transformation business offering scalable and tailor-made services to help enterprises face the challenges of the new competitive environment.

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